my secret boutique; weekend Ed
Byline: Lydia Whitfield
wholesale colthing Cha-Cha 66 Newton Road Mumbles SA3 4BE 01792 366722 She may be finding her feet in the fashion world, but boutique owner Geraldine Reynolds is already a winner. She has won an honour from Envirosax, the eco-friendly bag producer, for her fabulous festive display of the bags, which are one of her most popular sellers as well as being spotted on the arms of Hollywood heavyweights Jessica Alba, Justin Timberlake and Sienna Miller. But Geraldine's catalogue of products is much wider than the Neath-designed fake rolex polyester Envirosax, and she's a self-confessed lover of all things sparkly, which makes for a perfect and girly treasure trove of shoes, bags and accessories. Gorgeous shoes and bags by Bourne, United Nude, Moda in Pelle, Ravel and, of course, Swarovski bags and jewellery are all well worth the trip to Mumbles, where shop owners along Newton Road hold occasional late night Thursday openings until 9pm. Pretty displays and a slick seating area all add the Cha-Cha experience, which is clearly a passion for Geraldine. She had always dreamed of running her own boutique and since she launched in August, has enjoyed sourcing from across the UK and Europe. "Gwen from Gavin and Stacey is a fan of Envirosax," says Geraldine. "She popped into the store for one not so long ago." Terra
embroidered patches Plana shoes and boots are another ethical favourite at Cha-Cha. "They're gorgeous," says Geraldine. "Each item is ethically handmade with organic materials. Customers love something different and these fit the bill perfectly. I'm always on the lookout for unusual collections as I think that's what best sums up the store."
There is currently 20% off all winter stock at Cha-Cha.
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